PROBLEM
Limited time to produce high-quality mockups of the future state.
Tight timelines and limited inputs constrained the creative process, as shifting goals and the need to balance standout visuals with realistic experiences made it a strategic challenge
REPRESENTING LAUNCH CULTURE
The current launch strategy was largely centered around sneakers but has been extended to bats, hydration, and other categories.
To unify and elevate our broadened launch strategy, we aimed to create a modern, emotionally-driven landing experience that positions us as the starting point for trendsetters and the go-to destination for launch culture across all product categories.
REPRESENTING LAUNCH CULTURE (EXPLAINED)
Since this was the section I focused on most, I wanted to provide insight into the design decisions behind it.
CREATING PROGRAMMABLE SPACES
Currently, no branded digital destination can market to partners, missing an opportunity to create a coveted space that brand partners aspire to be featured in.
Built a branded, digital destination—mirroring the in-store experiential spaces that showcase styled looks blending brands, creating a premium, shoppable experience that excites consumers and becomes highly desirable real estate for brand partners.
ELEVATING OUR FAN SHOP
Fanatics currently dominates the fan merchandise space, and there is an opportunity to capture some of the market share.
Created a homepage experience that envisioned what it could look like if Dick's positioned themselves as the go-to fan shop destination for their customers.
RESULTS
By creating high-quality mockups, the Dick's team was able to share the future state vision across their organization. We helped shape the rebrand vision and fostered internal excitement to build momentum early on.