LIFE COACH
Demond Nicks
In 2024, we launched the brand and digital presence for Demond Nick, a new life coaching business built entirely from the ground up.
As one of the creative leads, I assisted in defining the brand identity, led the end-to-end website design and development, and established a scalable foundation for future digital growth.
CLIENT
Demond Nicks - Life Coaching
RELEVANT AREAS
Web Design, Branding, Wellness
ROLE
Art Direction, Product Lead, Web Design Lead
TIMEFRAME
6 months
PROBLEM SPACE
Building from the ground up.
Starting a business is one thing—building a brand that resonates and a digital presence that converts is another. When Demond Nick launched his life coaching practice in 2024, he had no branding, content, or digital infrastructure. In a saturated, trust-driven market, our challenge was to take him from zero to launch-ready by crafting a unique brand identity, voice, and visual presence. We designed and built an accessible, responsive website and developed every element with intention to reflect his mission and values.
THE PROCESS
Collaboration is key.
With no existing assets, we needed authentic imagery that captured Demond’s personality and the spirit of his coaching practice—stock photos wouldn’t suffice.
To solve this, We planned and led a brand-focused photo shoot, collaborating with a photographer to shape a visual direction rooted in warmth, trust, and growth. From location scouting to on-set art direction, we created a cohesive, tailored asset library that elevated the website, social media, and future marketing.
IMPACT
Demond Nick’s brand and website launched successfully in 2024, giving his life coaching practice a professional, credible online presence from day one. The cohesive identity and custom visuals built trust and helped him confidently grow his client base—making it deeply rewarding to see his vision come to life.